Storefront
Your storefront is assembled from sections — blocks you add, order and configure. There is no templating language to learn and no theme to edit, which is a deliberate trade: you give up arbitrary layout and you get pages that cannot be broken.
Sections
Add sections to your home page and arrange them with move-up and move-down controls. Buttons rather than a drag surface, deliberately: a button works on a phone and with a keyboard, and it saves the order you can see rather than a guess about where something landed.
The library is:
| Section | What it shows |
|---|---|
| Hero | A headline, an image and a button |
| Featured collection | One collection's products |
| Featured products | Products you pick individually |
| Rich text | A block of formatted copy |
| Image and text | A picture beside words |
| Gallery | A set of images |
| FAQ | Questions and answers |
| Testimonials | Quotes, from real customers |
| Newsletter | An email sign-up |
| Map and hours | Where you are and when you are open |
| Logo strip | Brands you stock |
Each has its own settings, and each is validated when you save it — a section with a required field left empty tells you so on the form rather than rendering as a gap on a live page.
Nothing reaches a customer until you publish. Work on the page as long as you like; the storefront keeps showing what you last published.
Templates and fonts
A template sets the overall look: classic, editorial or minimal. It changes spacing, proportion and emphasis rather than colour — your colours and logo come from your branding settings and travel across templates unchanged.
A font pairing sets the type: modern, editorial, classic, friendly or utility. Two fonts, chosen to work together, rather than a list of every font on the internet and the results that follow from one.
Menus
Your header and footer navigation is yours to edit — the entries, their order, and where each points. An entry can link to a collection, a page, a product or an address you type.
Pages
About, Shipping, Returns, Contact — the pages every shop needs — are written the same way as the home page, out of the same sections. A page has a web address you choose.
If you change a page's or a product's address later, the redirect from the old one is created for you. Links you have already given out, printed, or had indexed keep working. See Reports & settings → Redirects.
Your own domain
A shop is reachable at yourdomain.com/your-shop-slug from the moment it is published, and you can point your own domain at it instead. See Settings.
Where to find it
Reports & settings → Storefront for sections, template and fonts; Pages for your written pages; Menus for the header and footer.