Merchant Admin Guide
Welcome to your shop dashboard. This guide covers what you need to run your online store and your counter.
Quick start
- Sign up and onboard — create your account, set up your shop, connect Stripe.
- Add your catalog — products, variants, collections.
- Stock it — locations and stock levels.
- Decide how orders reach customers — shipping rates, or in-store pickup.
- Go live — publish from Settings once the checklist is complete, and your shop is reachable at
yourdomain.com/your-shop-slug.
The go-live checklist will not let you publish until steps 2 to 4 are genuinely done. A shop that goes live without stock or a delivery method takes orders it cannot honour.
The guides
| Guide | Covers |
|---|---|
| Storefront | Sections, templates, fonts, menus, pages |
| Catalog | Products, variants, options, collections, categories, media |
| Inventory | Locations, the four stock numbers, adjustments, transfers |
| Suppliers and purchase orders | Ordering stock in, incoming, receiving at cost |
| Pricing | Prices, tax, and what the platform costs |
| Discounts | Codes, automatic discounts, buy-X-get-Y, combining |
| Orders | Statuses, payments, draft orders, cancelling |
| Fulfilment | Routing, picking, shipping, pickup, tracking |
| Returns | Returns, restocking, refunds, store credit, chargebacks |
| Customers | Accounts, segments, consent, privacy requests |
| Point of sale | Scanning, cash, card readers, overrides, closing the drawer |
| Printing | Receipt and label printers |
| Import and export | CSV import from Shopify, and getting data out |
| Reports | Sales, products, customers, fulfilment, conversion |
| Settings | Shop profile, domain, payments, sending domain, analytics |
| Staff and security | Logins, permissions, two-factor, the activity log |
| Integrations | Webhooks, the read-only API, the accounting export |
Where things live in the dashboard
The sidebar is grouped by what you are doing rather than by what the feature is called:
| Group | Screens |
|---|---|
| Sell | Orders, Draft orders, Fulfilment, Returns, Disputes, Point of sale |
| Manage | Products, Categories, Collections, Inventory, Locations, Purchase orders, Customers, Discounts, Printers, Staff |
| Reports & settings | Reports, Store credit, Shipping, Storefront, Pages, Menus, Integrations, Email, Redirects, Import & export, Security, Settings, Payments, Analytics, Shops |
Each guide ends with a Where to find it line naming the screen it describes. What you can see depends on what you have been granted — a staff member scoped to the counter does not get a Reports menu, and the restriction is enforced on the action, not just hidden from the menu.
Multi-shop
One company can hold several shops. Each has its own catalog, inventory, orders and storefront slug. Use the shop switcher at the top of the sidebar to move between them — every page in the dashboard re-scopes to the shop you pick.
Getting help
- Pricing and platform fee — what the platform costs and how the fee is collected.
- Contact us — we respond within 24 hours.